A1 — Founder Story Editorial
Portrait left, editorial long-form copy right with pull-quote. Magazine two-spread feel.
About
Alex Johnson
Founder, Broad Highway
Our story
Why I started Broad Highway
I grew up watching my dad run his plumbing business out of a truck and a flip phone. He was extraordinary at his work and completely invisible online. By the time I started building websites, I knew exactly who I wanted to serve.
"The best tradespeople and local business owners I know are terrible at marketing — not because they don't care, but because they're too busy doing the actual work."
Broad Highway exists to fix that. We're a small studio that works exclusively with local service businesses — the people who keep towns running. Every project we take on is treated like it's the only one we have.
A2 — Values with Icon Grid
2×2 card grid on dark base. Each value gets icon, name, and one-sentence description.
About
How we work
🎯
Outcome-first
We measure success by calls, leads, bookings, and revenue — not by deliverables or hours spent.
🔍
Transparent
You see everything — strategy, spend, rankings, and results. No black boxes, no jargon, no waiting for monthly reports.
🏗
Built to last
We build on platforms you own and write content that compounds over time. Nothing disappears if you ever leave.
🤝
Long-term partners
We'd rather have 50 businesses that trust us completely than 500 who barely know our name.